About IDEI

IDEI is an Indian not-for-profit organization, registered in India in 2001 under Section 25 of the Companies Act, 1956, and working in cooperation with the global family of IDE organizations. IDEI was established in 1991 as a representative office and subsequently in 1993 as a liaison office of IDE International.
At IDEI We are engaged in development of small scale irrigation and rural mass marketing of simple, affordable appropriate and environmentally sustainable technologies to small and marginal farm families through private marketing channels. We use donor funds to stimulate a sustainable and free market by creating demand for affordable technologies and ensuring a sustainable supply chain. Committed to providing long-term solutions to poverty, hunger and malnutrition, presently IDEI has operations in selected districts of 10 states.
In areas with shallow water table, IDEI promotes the use of a manually operated water-lifting device called the treadle pump (also known as pedal pump.) Since IDE's inception in India in 1991around 350,000 small farmers have purchased the treadle pump in the eastern part of India.
In semi-arid areas, IDEI has adopted, developed and introduced affordable drip irrigation technologies (ADITI) in the form of packaged and ready-to-use kits such as bucket kit, drum kit, Easy drip and customized systems which are used by farmers for growing both horticulture crops and cash crops. Since 1997, IDEI has been researching field-testing and simultaneously promoting the ADITI kits which have immensely benefited numerous small holders by providing them with an opportunity to grow off season crops for increasing their annual incomes and has till date been successfully adopted by 85,000 small and marginal farmers.
IDEI strives for a synergistic coalition of various stakeholders as we believe that isolated interventions are barely sustained. In partnership with market forces, the development NGOs, agriculture research institutes and the farmers, we seek to create a pro poor market, which caters to small farmers. To put the productivity enhancing tools into the hands of the farmers as an approach to alleviate rural poverty, IDEI stimulates private sector to provide technologies to the farmers at an affordable price, yet fair to the manufacturers to create a suitable win -win relationship for both.
Moving beyond technology IDEI has adopted the approach of market as an institution for development of the rural poor. IPMAS project at IDEI focuses basically on removing the constraints in the market and enhancing the participation of the rural poor in the market as both buyer and sellers of their own choice. IDEI seeks to achieve this through capacity building and training of the farmers in successful crop management and output marketing.

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